Market potential and Financial Analysis of Automobile industry in Pakistan

Abstract

This research examine the financial position of leading auto manufacture in Pakistan also present the financial trend and ratio analysis for last six year. This study also represents the evolution of automobile industry in Pakistan reflecting different phase of growth. Therefore in this study also reflect the contribution of auto sector in GDP of Pakistan also problem faced by auto manufacturer in Pakistan. This study also reflects the market share of different categories of vehicle manufacturer LTV, HTV, Motorcycle, Tractor and Buses. Government policies toward providing incentive to auto manufacturer and tax structure of import and export duty of vehicle. This research also presents the production capacity of manufacturer raises the demand and supply gape. In last reproduce the ratio and common size analysis of leading auto manufacture of Pakistan such as Atlas Honda, Indus Motor and Pak Suzuki. In Last narrate the SWOT analysis and conclude the research with recommendation.