Monetary Promotions Are More Effective For Utilitarian Products & Non Monetary Promotions Are More Effective For Hedonic Products

dc.contributor.author	Khurram Fazal, 01-299062-006
dc.date.accessioned	2017-08-02T09:29:13Z
dc.date.available	2017-08-02T09:29:13Z
dc.date.issued	2009
dc.identifier.uri	http://hdl.handle.net/123456789/3601
dc.description	SUPERVISED BY Omair Mehmood	en_US
dc.description.abstract	Sales promotions have been described as an effective means of inducing customers to change their attitude or behavior favorably towards a product. Both monetary and non-monetary promotions have been effectively used over time to generate additional sales for a product. This research is based on the Benefit Congruency Framework and is used to test the effectiveness of different types of sales promotions for hedonic and utilitarian products available in Pakistan. The purpose of this study is to analyze the effectiveness of sales promotions on consumers’ preferences and the impact of monetary and non-monetary promotions on hedonic and utilitarian goods	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN2427
dc.subject	Management Sciences	en_US
dc.title	Monetary Promotions Are More Effective For Utilitarian Products & Non Monetary Promotions Are More Effective For Hedonic Products	en_US
dc.type	Thesis	en_US