Purpose – This paper examines the relationship of advertising skepticism and need for cognition with consumers’ attitudes towards brand. There is currently limited understanding on how advertising skepticism and need for ...

The current study investigates Adaptive Market Hypothesis (AMH) via five different calendar effects in Pakistan stock market. For the purpose we examine daily returns of KSE-100 index. The sample comprises 24 years over ...

This study attempted to investigate the positive and negative impacts of Corporate Social Responsibility (CSR) attributions on the turnover intentions of the employees with mediating role of their psychological safety in ...

Managers are interested in how to develop relationship with customers due to importance of social media based brand communities and changing landscape of communication. Similarly with online brand community platform a new ...

Many research studies had been carried out in the field of leadership and conflict management in past decade or so. The role of a leader is highly important in handling the inter group conflicts in an organization. The ...

Most of the organizations are striving to implement organizational leaning philosophy to have a competitive advantage in complex, volatile and fierce market environment. Except few, organizations mostly fail and face immense ...