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Browsing Published Articles by Author "Saquib Yusaf"
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Muhammad Mustafa Raziq; Qazi Mohammed Ahmed; Mansoor Ahmad; Saquib Yusaf; Aymen Sajjad; Salman Waheed
(Bahria University Islamabad Campus, 2018)
Purpose – This paper examines the relationship of advertising skepticism and need for cognition with consumers’ attitudes towards brand. There is currently limited understanding on how advertising skepticism and need for ...