Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing Published Articles by Author "Aymen Sajjad"
-
Muhammad Mustafa Raziq; Qazi Mohammed Ahmed; Mansoor Ahmad; Saquib Yusaf; Aymen Sajjad; Salman Waheed
(Bahria University Islamabad Campus, 2018)
Purpose – This paper examines the relationship of advertising skepticism and need for cognition with consumers’ attitudes towards brand. There is currently limited understanding on how advertising skepticism and need for ...