Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing Published Articles by Author "Abeera Babar Goreja"
-
Qazi Mohammad Ahmed; Muhammad Mustafa Raziq; Abeera Babar Goreja
(Bahria University Islamabad Campus, 2018)
This study examines the role of consumer beliefs on the consumers’ attitude towards social media advertising. The rationale behind this research is to learn how different consumers’ beliefs influence the consumers’ attitudes ...