Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Browsing Published Articles by Title
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Atif Bilal; Hafiz Mushtaq Ahmad; Shumaila Zeb; Faiza Majid
(Bahria University Islamabad Campus, 2015)
Workplace violence against female nurses is a longstanding issue in Pakistan. Though policy for violence is well defined both by the government and the hospital administrations, the issue is still unresolved. The purpose ...
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Muhammad Hanif
(Bahria University Islamabad Campus, 2016)
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Syed Haider Ali Shah; Saleh Ahmed Salem Alyafei; Rab Nawaz
(Bahria University Islamabad Campus, 2018)
With the increased technological advancement, business improvement and popularity of social media the role of digital advertising is very crucial. Advertising as known influence on consumer behavior and creating positive ...
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Dr Muhammad Arif
(Bahria University Islamabad Campus, 2016)
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Muhammad Sarwar Zahid
(Bahria University Islamabad Campus, 2016)
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Faiza Manzoor; Longbao Wei; Mohammad Nurunnabi; Qazi Abdul Subhan
(Bahria University Islamabad Campus, 2019)
The key objective of the formation of the South Asian Association of Regional Cooperation (SAARC) is to join hands collectively for slow economic growth, poverty eradication, deprived health and education sectors. In the ...
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Muhammad Hanif
(Bahria University Islamabad Campus, 2016)
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Qazi Mohammed Ahmed; Dr Muhammad Mustafa Raziq
(Bahria University Islamabad Campus, 2018)
Social media has not remained a phenomenon, it has reshaped into an approach, an attitude. It is just not a fad but a process that is here to stay, empowering the daily lives of the global individuals belonging to various ...
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Muhammad Mohsin Zahid; Dr Bakhtiar Ali
(Bahria University Islamabad Campus, 2017)
Social media has become an important tool for marketers to shape and influence the consumers’ behavior. Inherent ingredient of the social media is the interaction of consumers with other consumers as persons. Besides, the ...
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Sajid Ali; Syed Jawad Hussain Shahzad; Naveed Raza; Khamis Hamed Al-Yahyaee
(Bahria University Islamabad Campus, 2018)
In this paper, we examine the comparative efficiency of 12 Islamic and conventional stock markets counterparts using multifractal de-trended fluctuation analysis (MF-DFA). The full sample results indicate that developed ...
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Riaz Ahmed
(Bahria University Islamabad Campus, 2016)
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Muhammad Shujahat; Bakhtiar Ali; Faisal Nawaz; Susanne Durst
(Bahria University Islamabad Campus, 2018)
The purpose of knowledgemanagement is innovation. However, this study proposes that the existence of knowledge management in the knowledge-worker's work environment can nurture the overall satisfaction of knowledge worker. ...
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Muhammad Naeem Shahid; Faisal Aftab; Abdul Sattar; Muhammad Ali Saeed
(Bahria University Islamabad Campus, 2018)
The study is aimed to depict the factors that affect the job satisfaction of cashiers in the banking sector of Pakistan and make them to feel unhappy on the job. For in-depth understanding of the concept under study, ...
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Asma Fazal; Dr. Samreen Fahim Babar
(Bahria University Islamabad Campus, 2017)
This article develops a conceptual framework that explains how work family conflict has an influence on internal service quality resultantly having an influence on customer orientation. There are plenty of studies to suggest ...