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Published Articles
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(Bahria University Islamabad Campus, 2019)The key objective of the formation of the South Asian Association of Regional Cooperation (SAARC) is to join hands collectively for slow economic growth, poverty eradication, deprived health and education sectors. In the ...
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(Bahria University Islamabad Campus, 2018)This research paper theoretically examine the impact of work family conflict and family work conflict on turn over intention. It is proposed that work family conflict and family work conflict will affect the turnover ...
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(Bahria University Islamabad Campus, 2018)Purpose – This paper examines the relationship of advertising skepticism and need for cognition with consumers’ attitudes towards brand. There is currently limited understanding on how advertising skepticism and need for ...
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(Bahria University Islamabad Campus, 2018)Social media has not remained a phenomenon, it has reshaped into an approach, an attitude. It is just not a fad but a process that is here to stay, empowering the daily lives of the global individuals belonging to various ...
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(Bahria University Islamabad Campus, 2018)This study examines the role of consumer beliefs on the consumers’ attitude towards social media advertising. The rationale behind this research is to learn how different consumers’ beliefs influence the consumers’ attitudes ...
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(Bahria University Islamabad Campus, 2018)This paper investigates the determinants of trade credit extended by listed manufacturing firms in Pakistan. Dynamic panel model is estimated by applying system GMM one step and two step estimators on the financial data ...
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(Bahria University Islamabad Campus, 2018)The purpose of knowledgemanagement is innovation. However, this study proposes that the existence of knowledge management in the knowledge-worker's work environment can nurture the overall satisfaction of knowledge worker. ...
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(Bahria University Islamabad Campus, 2018)In this paper, we examine the comparative efficiency of 12 Islamic and conventional stock markets counterparts using multifractal de-trended fluctuation analysis (MF-DFA). The full sample results indicate that developed ...
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(Bahria University Islamabad Campus, 2018)The aim of this study was to investigate the relationship between transformational leadership and turnover intentions among the managers in the banking sector in the twin cities of Pakistan. This study filled the literature ...
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(Bahria University Islamabad Campus, 2018)With the increased technological advancement, business improvement and popularity of social media the role of digital advertising is very crucial. Advertising as known influence on consumer behavior and creating positive ...
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(Bahria University Islamabad Campus, 2018)This study looked into the impact of patient-perpetrated workplace violence on nurses’ turnover intention by examining the sequential mediation effect of occupational stress and burnout. Results were obtained by analyzing ...
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(Bahria University Islamabad Campus, 2018)This study has examined the relationship between IPO events with its competing firms in long run within the same industry and overall stock exchange. For this purpose, the study has been conducted on Pakistan Stock Exchange. ...
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(Bahria University Islamabad Campus, 2018)The study is aimed to depict the factors that affect the job satisfaction of cashiers in the banking sector of Pakistan and make them to feel unhappy on the job. For in-depth understanding of the concept under study, ...
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(Bahria University Islamabad Campus, 2017)The main theme of this study is to explore the relationship between family work conflict and job satisfaction. In addition, it is also incorporated to examine the moderating influence of perceived supervisor support in ...
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(Bahria University Islamabad Campus, 2017)Managers are interested in how to develop relationship with customers due to importance of social media based brand communities and changing landscape of communication. Similarly with online brand community platform a new ...
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Impact of Procedural Justice on Organizational Commitment with Moderating Effect of Pay Satisfaction (Bahria University Islamabad Campus, 2017)The current study explored the relationship between procedural justice and organizational commitment with the moderating role of pay satisfaction. Furthermore, it also aimed to identify the impact of pay satisfaction on ...
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(Bahria University Islamabad Campus, 2017)This study investigated the relationship between value relevance and ethical standards as determinants of commitment to corporate social responsibility (CSR) activities and customer loyalty with the intervening effect ...
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(Bahria University Islamabad Campus, 2017)Most of the organizations are striving to implement organizational leaning philosophy to have a competitive advantage in complex, volatile and fierce market environment. Except few, organizations mostly fail and face immense ...
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(Bahria University Islamabad Campus, 2017)Many researchers confirm that corporate social responsibility (CSR) has a direct and indirect influence on financial performance. This study examines the mediating effect of corporate reputation between the relationship ...
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(Bahria University Islamabad Campus, 2017)This article develops a conceptual framework that explains how work family conflict has an influence on internal service quality resultantly having an influence on customer orientation. There are plenty of studies to suggest ...