Welcome to DSpace BU Repository
Welcome to the Bahria University DSpace digital repository. DSpace is a digital service that collects, preserves, and distributes digital material. Repositories are important tools for preserving an organization's legacy; they facilitate digital preservation and scholarly communication.
Published Articles
Recent Submissions
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Faiza Manzoor; Longbao Wei; Mohammad Nurunnabi; Qazi Abdul Subhan
(Bahria University Islamabad Campus, 2019)
The key objective of the formation of the South Asian Association of Regional Cooperation (SAARC) is to join hands collectively for slow economic growth, poverty eradication, deprived health and education sectors. In the ...
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Alina Kiran; Lal Zaman
(Bahria University Islamabad Campus, 2018)
This research paper theoretically examine the impact of work family conflict and family work conflict on turn over intention. It is proposed that work family conflict and family work conflict will affect the turnover ...
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Muhammad Mustafa Raziq; Qazi Mohammed Ahmed; Mansoor Ahmad; Saquib Yusaf; Aymen Sajjad; Salman Waheed
(Bahria University Islamabad Campus, 2018)
Purpose – This paper examines the relationship of advertising skepticism and need for cognition with consumers’ attitudes towards brand. There is currently limited understanding on how advertising skepticism and need for ...
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Qazi Mohammed Ahmed; Dr Muhammad Mustafa Raziq
(Bahria University Islamabad Campus, 2018)
Social media has not remained a phenomenon, it has reshaped into an approach, an attitude. It is just not a fad but a process that is here to stay, empowering the daily lives of the global individuals belonging to various ...
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Qazi Mohammad Ahmed; Muhammad Mustafa Raziq; Abeera Babar Goreja
(Bahria University Islamabad Campus, 2018)
This study examines the role of consumer beliefs on the consumers’ attitude towards social media advertising. The rationale behind this research is to learn how different consumers’ beliefs influence the consumers’ attitudes ...
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Nisar Ahmad; Talat Afza; Bilal Nafees
(Bahria University Islamabad Campus, 2018)
This paper investigates the determinants of trade credit extended by listed manufacturing firms in Pakistan. Dynamic panel model is estimated by applying system GMM one step and two step estimators on the financial data ...
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Muhammad Shujahat; Bakhtiar Ali; Faisal Nawaz; Susanne Durst
(Bahria University Islamabad Campus, 2018)
The purpose of knowledgemanagement is innovation. However, this study proposes that the existence of knowledge management in the knowledge-worker's work environment can nurture the overall satisfaction of knowledge worker. ...
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Sajid Ali; Syed Jawad Hussain Shahzad; Naveed Raza; Khamis Hamed Al-Yahyaee
(Bahria University Islamabad Campus, 2018)
In this paper, we examine the comparative efficiency of 12 Islamic and conventional stock markets counterparts using multifractal de-trended fluctuation analysis (MF-DFA). The full sample results indicate that developed ...
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Syed Haider Ali Shah; Mohammad Ali Saeed; Muhammad Yasir; Muhammad Siddique; Arslan Umar
(Bahria University Islamabad Campus, 2018)
The aim of this study was to investigate the relationship between transformational leadership and turnover intentions among the managers in the banking sector in the twin cities of Pakistan. This study filled the literature ...
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Syed Haider Ali Shah; Saleh Ahmed Salem Alyafei; Rab Nawaz
(Bahria University Islamabad Campus, 2018)
With the increased technological advancement, business improvement and popularity of social media the role of digital advertising is very crucial. Advertising as known influence on consumer behavior and creating positive ...
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Syed Harris Laeeque; Atif Bilal; Samreen Babar; Zoya Khan; Saif Ul Rahman
(Bahria University Islamabad Campus, 2018)
This study looked into the impact of patient-perpetrated workplace violence on nurses’ turnover intention by examining the sequential mediation effect of occupational stress and burnout. Results were obtained by analyzing ...
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Muhammad Irfan Khadim; Samreen Fahim Babar
(Bahria University Islamabad Campus, 2018)
This study has examined the relationship between IPO events with its competing firms in long run within the same industry and overall stock exchange. For this purpose, the study has been conducted on Pakistan Stock Exchange. ...
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Muhammad Naeem Shahid; Faisal Aftab; Abdul Sattar; Muhammad Ali Saeed
(Bahria University Islamabad Campus, 2018)
The study is aimed to depict the factors that affect the job satisfaction of cashiers in the banking sector of Pakistan and make them to feel unhappy on the job. For in-depth understanding of the concept under study, ...
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Muhammad Arif; Muzammal Ilyas Sindhu; Aftab Haider; Syeda Faiza Urooj
(Bahria University Islamabad Campus, 2017)
The main theme of this study is to explore the relationship between family work conflict and job satisfaction. In addition, it is also incorporated to examine the moderating influence of perceived supervisor support in ...
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Zoia Khan; Arif Khattak
(Bahria University Islamabad Campus, 2017)
Managers are interested in how to develop relationship with customers due to importance of social media based brand communities and changing landscape of communication. Similarly with online brand community platform a new ...
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Muhammad Arif Khattak; Muzammal Ilyas Sindhu; Aftab Haider; Syeda Faiza Urooj
(Bahria University Islamabad Campus, 2017)
The current study explored the relationship between procedural justice and organizational commitment with the moderating role of pay satisfaction. Furthermore, it also aimed to identify the impact of pay satisfaction on ...
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Muzammal Ilyas Sindhu; Muhammad Arif
(Bahria University Islamabad Campus, 2017)
This study investigated the relationship between value relevance and
ethical standards as determinants of commitment to corporate social responsibility
(CSR) activities and customer loyalty with the intervening effect ...
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Adeel Saqib; Muhammad Arif
(Bahria University Islamabad Campus, 2017)
Most of the organizations are striving to implement organizational leaning philosophy to have a competitive advantage in complex, volatile and fierce market environment. Except few, organizations mostly fail and face immense ...
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Muzammal Ilyas Sindhu; Muhammad Arif
(Bahria University Islamabad Campus, 2017)
Many researchers confirm that corporate social responsibility (CSR) has a direct and indirect influence on financial performance. This study examines the mediating effect of corporate reputation between the relationship ...
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Asma Fazal; Dr. Samreen Fahim Babar
(Bahria University Islamabad Campus, 2017)
This article develops a conceptual framework that explains how work family conflict has an influence on internal service quality resultantly having an influence on customer orientation. There are plenty of studies to suggest ...
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