Abstract:
Fauji Fertilizer Company Limited is one of the key fertilizer companies in the country and holds maximum market share. This project report aims to suggest some important business strategies to the company that will not only help FFCL maintain its market share but will also help in contributing to the development of a stronger agrarian economy of Pakistan.
In order to present the idea an analysis of the company’s internal situation including the Marketing, Human Resource and Financial aspects is laid down to help understand the existing problems & strengths.
The constraints prevalent in the external environment include the current economic down turn, inflation, rising interest rates etc. One of the most significant challenges that the company faces is from its strongest competitor; Engro Chemicals.
To position itself, FFCL must decide whether it intends to perform activities differently or to perform different activities as compared to its rivals. It is high time that the company should form a close bond directly with end consumers by educating them and also endeavor to increase the cultivatable land. Thus we opted for an integrated cost leadership/differentiation strategy.
