Effect of Social media on business value and marketing operations

Abstract

Social Media refers to the medium of awareness which came into the lime light due to its affectivity in the business world globally. The companies, firms and organizations around the globe have adopted social media awareness by aware their customers about their products and services, also social media has acted as a vital part in improving the quality of organization and customer by having massive competition. The main theme of this research is to analyze that how social media is affecting the current business and how firms are changing their marketing operations and business values because of the excess use of social media awareness among the people throughout the globe. There are plenty of Social Media websites and a few are as follows: Facebook, twitter, google, Twitter, LinkedIn, MySpace and many more. Now people check their Facebook and get to know the products and services the firms and different companies are offering. Each company is publicizing their products through different tactics like, by creating a Facebook fan page or twitter fan page and through that they are able to communicate with their customers about the new items that are available.