Developing a High End Brand in Female Accessories for Haroon's the Gift Shop

Rafia Malik, 01-221161-029; Asma Zia, 01-221161-013; Muhammad Waqar Azeem, 01-221161-027

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dc.contributor.author	Rafia Malik, 01-221161-029
dc.contributor.author	Asma Zia, 01-221161-013
dc.contributor.author	Muhammad Waqar Azeem, 01-221161-027
dc.date.accessioned	2017-08-02T07:25:09Z
dc.date.available	2017-08-02T07:25:09Z
dc.date.issued	2017
dc.identifier.uri	http://hdl.handle.net/123456789/3550
dc.description	Supervised by Mr. Muzamal Sobban	en_US
dc.description.abstract	The project focuses on examining the current business situation of Haroon’s – the gift shop and developing a new high end sub-brand by capitalizing and leveraging their current resources. Other than brand development the project also discusses the means to increase online visibility of their brand through digital marketing strategies and web 2.0. A comprehensive marketing plan along with the brand elements has been developed for the new brand through mutual effort and consent of the organization to increase store traffic and online visibility among the customers.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 5887
dc.subject	Management Science.	en_US
dc.title	Developing a High End Brand in Female Accessories for Haroon's the Gift Shop	en_US
dc.type	Thesis	en_US