Abstract:
The project focuses on examining the current business situation of Haroon’s – the gift shop and developing a new high end sub-brand by capitalizing and leveraging their current resources. Other than brand development the project also discusses the means to increase online visibility of their brand through digital marketing strategies and web 2.0. A comprehensive marketing plan along with the brand elements has been developed for the new brand through mutual effort and consent of the organization to increase store traffic and online visibility among the customers.
