Impulsive Buying Behavior in Males and Females

dc.contributor.author	Rumina Arshad, 121022-026
dc.date.accessioned	2017-08-02T07:07:32Z
dc.date.available	2017-08-02T07:07:32Z
dc.date.issued	2013
dc.identifier.uri	http://hdl.handle.net/123456789/3534
dc.description	Supervised by Mr. Aqeel Israr	en_US
dc.description.abstract	The goal of this study was to study impulsive buying behavior in males and females with reference to difference in their affective and cognitive mental components from the age group 18-28. There were 100 participants who were chosen for this research. The data was analyzed using mean as a measure of acceptance of the query, males and females were seen to differ significantly as a result of the research females were found to have more tendency of irresistible urge to buy, positive buying emotion and mood management and cognitive deliberation and unplanned buying.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 3787
dc.subject	Management Sciences	en_US
dc.title	Impulsive Buying Behavior in Males and Females	en_US
dc.type	Thesis	en_US