Abstract:
The concept of Disneyization has been discussed in literature review and has been
related to the changing trend and culture of shopping malls. Disneyization is a concept
that refers to the modern marketing techniques. In many firms it is applied, its origin
was from Disney land in America, but now it is all over the world. The research first
focused on the term disneyization and the four factors that form the model of
disneyization. The effort has been made to find the awareness of the changing culture
and trend of shopping malls, and how the four factors are applying on the model and
what changes they want to see in customer dealing.
