Abstract:
This paper probes into the gender discrimination issue in the telecom
sector of Pakistan, which is in fact one of the fastest growing sectors
of the economy.
The study explores the variables that initiate and reinforce gender
discrimination and the extent to which gender discrimination exists in
the sector today.
Respondents from four cellular- service providing companies were
approached to fill a total of 100 questionnaires, with approximately
equal number of males and females.
The research further investigates the effect of gender discrimination on
job satisfaction. Since gender discrimination in this sector has had no
previous research I consider this research vital to understand its impact
on job satisfaction, employee productivity and employee retention for
companies in the sector and beyond.
