Formulation & Implementation of Marketing Strategies (Nowshera Sheet Glass Industry)

Abstract

In this current situation Nowshera Sheet Glass is now facing problems first of all in the customer satisfaction area because as NSG sold over capacity of glass in the market and secondly with the entry of new market players that are Ghani and Ali Glass a price war is going on and how target the new potential customers as well as satisfying existing one to retain its market position. NSG is a name of company which is giving services of Glass in Pakistan. This company is really facing problem at times when it comes to marketing and advertising Due to their competitors in the market. And to overcome this problem they need to work hard. There is another problem regarding advertisement and marketing strategies which are the traditional and religious standards of Pakistan. This culture does not allow the marketers to make very bold commercial and signboards for their company because it is considered as very disgusting. Another problem which is faced by NSG in order to their advertising is the heavy rates o taxes in Pakistan. Due to these heavy taxes company can't assign much capital in the field of advertising and marketing. Sometimes the Raw Material also matter most in the country like Pakistan. So NSG is facing many problems which I've mentioned above in respect to advertising and marketing strategies concern,