Developing the marketing strategy for IT organization : Edixen solutions

Abstract

Edixen Solutions is a software house which has been operating in the country for the last few years. The company is established as a software house, software and web design firm and as a consultancy to facilitate new businesses and firms to establish their image in the market while procuring talented human resource from the market. The organization has been operating in the market for the last few years but has not been able to establish their position in the market properly. The initial marketing techniques which was used right after its establishment was the only major marketing technique which was used but there was no strategic direction which was decided for the organization to establish its position in the market. This project would try to define and establish the importance for the marketing plan of the organization as well as determine the channels which have to be used for the dissemination of the messages in the corporate community so that the organization can procure more business in the long term operations that it has entered into. The current operations of the organizations also include providing consultancy services to various clients in terms of headhunting and providing them with HR solutions.