Impact of brand advertising on purchase intentions of consumer

Abstract

This study explores the effect of brand advertising on the purchase intention of consumers. The purpose of this study was to find the factors that influence consumer purchasing decisions. An examination of previous studies found different factors that could influence consumer buying behavior but majority of them were limited to emotions. This study explored factors included Brand awareness, Emotional responses and repetition of advertisements. Further, a quantitative technique was taken to find the association between these factors and the purchase intention of consumers. In this study the quantitative approach was very helpful because researcher was addressing the large audience for the research. The results discovered that all the factors of the research have a significant, strong and positive relation to purchase intention of consumers.