Abstract:
This study explores the effect of brand advertising on the
purchase intention of consumers. The purpose of this study
was to find the factors that influence consumer purchasing
decisions. An examination of previous studies found
different factors that could influence consumer buying
behavior but majority of them were limited to emotions.
This study explored factors included Brand awareness,
Emotional responses and repetition of advertisements.
Further, a quantitative technique was taken to find the
association between these factors and the purchase
intention of consumers. In this study the quantitative
approach was very helpful because researcher was addressing
the large audience for the research. The results discovered
that all the factors of the research have a significant,
strong and positive relation to purchase intention of
consumers.
