Abstract:
Telecommunication sector is an important economic sector in World economy. It also has growing impact on our lives as individuals and on businesses. Today after the technological breakthrough of electronic telecommunication facilities, dynamic business environment and global usage of information exchange, telecommunication has become indispensable service not only in business but also in our individual life.
Result of technological advances, growing competitors service providers need to provide more compelling service experience to the customer by offering blend of superior value services. Current dynamic are forcing communication service provider to device strategies to deal with new realities of market while ensuring long term successful relationship. Traditional marketing strategies that were based on 4P’s is now into a paradigm to new relationship oriented marketing that is based on market driven strategies customer focused relationship. Telecommunication industry is facing radical changes, generating new opportunities and challenges for service providers. With the increase of production of mobile devices and services as international market in recent years, global telecommunication market is growing and changing (ITU Publication 2005.
The Global System of Mobile Communication (GSM) technology that originated from Europe after its launch ten years back has been standardized for the entire leading telecom service provider through out the World. It is expected that the number of the subscriber of this technology Worldwide would be approximately 4 billion (ITU Publication).
