Food chain competition at Mc Donald's, KFC and Pizza Hut

Abstract

Research is most often driven by the need to find solutions to problems. This is best done in an orderly fashion with the focus on building a strong foundation to a theoretical framework upon which subsequent work can be built. Sound research is systematic, logical (design facilitates movement from questions to answers), data based (though this does not imply quantitative), and replicable. An effort has been made to carry out a comprehensive research on the food sector and only three leading restaurants have been chosen for the purpose, with the assumption that that entire food business is following similar practices.

Cuisine industry is presently facing a hyper turbulent situation where they have to operate in increasingly competitive and complex local and global markets. The ability to compete in the fast paced global environment is of paramount importance – survival of the fittest being the name of the game. The competition has even become ever tough and challenging with the entry of many foreign world-class recognized businesses.

A major transformation has been witnessed in this market, from the very beginning and of course, the trend is making tremendous advancements with each passing day. With the advent of more tastes and styles, uncertainties have increased in the market place. Keeping pace with the advanced trends, most of the local food chains have revamped their processes and come up with better services to enhance the market share.