Impact of Marketing Mix Strategies on KFC in Islamabad and Rawalpindi

dc.contributor.author	Mohammad Abubakr, 01-221081-010
dc.contributor.author	Nauman Saif, 01-221081-014
dc.date.accessioned	2017-08-02T05:54:46Z
dc.date.available	2017-08-02T05:54:46Z
dc.date.issued	2010
dc.identifier.uri	http://hdl.handle.net/123456789/3453
dc.description	SUPERVISED BY Kishwer sameen Gulzar	en_US
dc.description.abstract	The project in hand entails a marketing survey conducted on KFC. The paper was completed by using the research techniques we have studies in our tenure of our bachelors and masters. The research was done keeping in mind the marketing techniques used and adhered by well known marketers in their books and concepts. The key objective of the research were to assess the marketing mix used by KFC in broad spectrum which demands an analysis of the pricing strategies, study the promotional activities, the overall value provided by KFC in terms of its brand equity and finally the level of reception that people give to KFC.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN2507
dc.subject	Management Sciences	en_US
dc.title	Impact of Marketing Mix Strategies on KFC in Islamabad and Rawalpindi	en_US
dc.type	Thesis	en_US