Abstract:
The project in hand entails a marketing survey conducted on KFC. The paper was completed by using the research techniques we have studies in our tenure of our bachelors and masters. The research was done keeping in mind the marketing techniques used and adhered by well known marketers in their books and concepts.
The key objective of the research were to assess the marketing mix used by KFC in broad spectrum which demands an analysis of the pricing strategies, study the promotional activities, the overall value provided by KFC in terms of its brand equity and finally the level of reception that people give to KFC.
