NADRA Technologies Limited: A Case Study of NADRA

Abstract

The main aim of the research is to give a contrast of the growing and changing Information Technology trends in Pakistani market and how NADRA being a dynamic organization is coping with these growing trends. The main focus of the research however focuses on the Marketing and Service factor at NADRA Technologies Limited. What marketing trends are in practice and how successful NADRA is actually in bringing awareness of their products and services. Similarly, what products or services NADRA provides, how effective and efficient is the service. Both these factors are viewed in context with people and clients to get an exact idea of where NADRA is in terms of marketing and services it provides. The main objective of the thesis revolves around a central concept of services marketing at NADRA and how it effects in totality on NADRA technologies Limited that is its subsidiary. The concept does not deviate from the marketing and brand awareness side of the business and how other factors such as operations and unnecessary government influence acting upon NADRA technologies Limited. Being a quasi public organization where at one end NADRA Technologies Limited is generating humongous revenues for NADRA should on the other hand focus on giving its products and services the right marketing exposure for potential future growth. Thus, this thesis should be marked as a base for the research on NADRA technologies Limited in context of NADRA on the whole.