Exploring the Impact of Gender on Website Preferences- E-Commerce in Pakistan

dc.contributor.author	Javeria Wahab, Reg # 22567
dc.date.accessioned	2017-04-24T10:16:07Z
dc.date.available	2017-04-24T10:16:07Z
dc.date.issued	2016
dc.identifier.uri	http://hdl.handle.net/123456789/330
dc.description	Supervised by Sir Khurram Adeel Shaikh	en_US
dc.description.abstract	The purpose of the study is to analyze and explore the impact of gender on website preferences. E-Commerce has been taken under review to study the change in perception and preferences of men and women belonging to different age groups.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Bahria University Karachi Campus	en_US
dc.subject	Website Preferences, Purchasing Decisions, Purchasing Intentions, E-commerce	en_US
dc.title	Exploring the Impact of Gender on Website Preferences- E-Commerce in Pakistan	en_US
dc.type	Thesis	en_US