ENABLING FRAMEWORK OF TOURISM SECTOR FOR SUSTAINABLE GROWTH-A CASE STUDY OF GILGIT BALTIST

Abstract

Purpose: The research was conducted as it was the partial degree requirement of the researcher. The objective of this research was to highlight the importance of the region for country’s economic growth and analyze the lacking that is causing minimum outputs despite being enriched with various resources. Moreover, to highlight important components for sustainable growth in the region. Methodology: the research is qualitative in nature based on non probability sampling. The researcher focused on tourists who visit Gilgit Baltistan and tourism service providers in that particular region hence, two separate questionnaires were designed to collect data. Data collected from the respondents highlighted that the region has great potential in tourism sector and it highlighted several elements for a sustainable growth framework such as establishment of linkages and relations, better management and promoting strategies, Infrastructure, safety and security services and provision of better communication modes. Findings: the researcher revealed substantive findings that can be beneficial for sustainable growth of tourism sector in Gilgit Baltistan. Pakistan, especially Gilgit Baltistan has a great potential as it is enriched with various essential recourses that makes a region good destination. Practical Implications: World tourism sector is largest industry and has been growing with an increasing rate, even during recessions. Majority of developed countries are generating huge capitals from the industry, while developing countries try to develop it by establishing sustainable frameworks and providing value based services. The findings of the research will help tourism sector and its service providers to design an enabling framework for growth that will ultimately increase the inflow of capital, increase employment rate and contribute in economic growth of country and the region.