Corporate environmental responsibility a comparative study between unilever Pakistan and proctor and gamble Pakistan (T-1264) (MFN 3881)

Abstract

Today the world is facing challenges of increasing environmental issues which are not only impacting our health but also our business and trade. But the environmental management provides solutions for the organizations to develop such tools and strategies that help them out in solving those problems. Corporate Environmental Responsibility (CER) is an emerging tool that helps organizations to adapt environment friendly activities in their routine. This study has analyzed that how the organizations are doing with CER and what is the practical implication of this tool also this study will definitely help the organization in performing their tasks more efficiently and effectively? The theoretical framework is composed of the stakeholder’s theory, shareholders theory and the theory of common good and their relationship with research topic. The current study has chosen Unilever Pakistan and Proctor and Gamble Pakistan to observe their practices to control environmental degradation. Conceptual framework consists of definition of environmental responsibility and the environmental factors that influence the performance of any organization. Content analysis was used to identify the ongoing practice and processes and their impact on the environment and Semantic differential scale is used to analyze data. The results were not satisfactory in terms of budget allocation for corporate social and environmental responsibility. Hence, it was concluded that these organizations have to meet the international standards to be called environmentally responsible organizations. However recommendations are made to help organizations and open new horizon of research in this area.