Abstract:
Education Industry in Pakistan has grown by leaps and bounds over the last few decades. Colleges and Universities have started imparting knowledge in a new manner altogether, and initiatives by the Higher Education Commission have further complemented the noble developments. Business schools, in particular, have come up as a new breeding ground for young budding corporate leaders. Moreover, in this competitive age the Business Schools are brands in themselves; and they must be nourished as brands or else they die. This project aims to Identify Principal Components that can be selected as a Unique Selling Proposition for the brand Bahria University (Management Sciences) by analyzing differentiated factors.
The secondary scope of this project is these business schools, while the primary scope is that of Business Studies at Bahria University. A descriptive research has been undertaken, with a deductive approach that follows. With Bahria University as the population, a sample of 60 students from the Faculty of Management Sciences has been selected. The Questionnaire has been used as the instrument. A total of 8 variables were selected, and the respondents were asked to indicate their degree of agreement with the statements in which the variables were incorporated using a 5-point scale [1= strongly disagree, 5= strongly agree]. The hypothesis for the sample was that ‘all factors are not interlinked’.The data was then used to conduct factor analysis which revealed that the hypothesis for the sample
