Increasing Market share of Tapal family mixture in Islamabad

Abstract

The historical evaluation of marketing is not only interesting , but it also provides important insights as to why marketing is the why it is in the decade of the 1990s Although simplification , from the industrial revaluation in the 1810S until the 1950s , marketing emphasized two activities mass production and efficiently produce delivery . The heroes of the 1800s were larger than life financiers and empire builders, such as Morgan, Rockefeller and Carnegie, who built enormous factories to make new products and transportation networks to deliver the product. This was followed in 1900 by the geniuses such as Ford and Watson who opened the door to mass production with new technologies. By the late 1950s the initial stage had been satisfied and the economy had begun to shift , yet production oriented companies sought to maintain profitability by either taking cash out of the manufacturing process of selling more product . . Many business historians posit that it was not until late 1980s that the marketing concept was truly embraced by business ` The word Market originally meant the place where the exchange between seller and buyers took place . The term has taken on several additional meanings. To day we speak market as either a region where a goods are sold and brought or particular type of buyer. . The term buyer or seller are not paired at random but rather are engaged in negotiation because each ahs evaluated the likelihood that the other will be able to satisfy his or her needs and wants. Marketing can be described as the process of defining, anticipating, creating and fulfilling customers needs and wants for product and services. Marketing defined as a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. Tapal's Danedar is modern marketing system , Marketing involves serving a market of end user in the face of competitors . Tapal's Danedar are strongly customer focused and heavily committed to marketing . The company share and absolute dedication to understanding and satisfying the needs of the customers in well defined target markets . The company motivate every one to produce superior value for their customers , leading at high levels of customer satisfaction Our study is to carry out an in depth analysis of Increasing Market share of Tapal family mixture" in Islamabad and the success story of Tapal Tea in Pakistan vis-a-vis its competitors, with a view to analyzing the application of various marketing concepts. In the course of our study, extensive research has been made including company and consumer surveys, available literature and interviews. The reasons contributing to the Tapal Tea success is its innovative launch, extensive marketing and distribution networks and heavy capital investment. At present it is the Market Leader. Although it is currently the market leader, yet competition between the brands is becoming tougher. Most of the Tapal Tea strategies have been imitated by its competitors in pursuit of larger market share.