Abstract:
This study Explore the impact of advertising on buying
intensions of youth. The purpose of this study was to find out
the factors which influence the buying intentions of youth while
purchasing the casual wears specially. By studying or
examination previous studies there are many factors that impact
the buying intensions of youth. These factors are the
advertisement how the marketer present their product to the
target market style, brand image, celebrity endorsement,
quality, product, price and social acceptance. A varied
methodology was taken to find the association between these
factors and the impact of advertising on buying intensions of
youth. Both quantitative and qualitative analysis was used to
have a more broad view of the link. A focus group was conducted
to refine the variables of the factors as well as find some new
factors that might not have existed in previous studies. The
factors recognized through the focus group were added tested
tough questionnaires. The results discovered that all the
factors have extensively positive relation on the buying
intension of youth while selecting or purchasing the casual
wear. However, it is recommended that the marketers should use
some new and unique ideas for the advertisement of their wear
for seeking the attention of the target market and motivate the
target market.
