Abstract:
In any kind of industry, sales play a very vital role, one that cannot be overemphasized. Any company, big or small, multinational or local, cannot survive without the integral sales team. An in-depth organizational analysis of any company reveals that it values sales departmenta lot and a large amount of budget and other resources (human and physical) are allocated to this division on a yearly basis. Perhaps it would be appropriate to state that a company is judged by its sales division as each company makes it own unique product and to market that product, an extraordinary sales force is required so that the product can be distributed to the targeted market, market share is increased and revenues can be generated. Hence the purpose of any organization is only fulfilled if is making enough sales and if its sales department is working better than any other department.
