Designing a marketing campaign of a small business and forecasting its financial analysis

Abstract

Digital marketing also one of the major parts of social media marketing is one of the emerging trends in today’s life. From personal to professional, no one today has left behind from its usage. As far businesses are concerned, social media marketing has become one of the major tools today in all parts of their supply chain management. In Pakistan, social media marketing is gradually picking up pace as many renowned brands from lifestyle category like HSY, Sana Safinaz, Deepak Perwani, Ufone, Warid, and ARY have gained world class popularity by using these tools. But are these activities only helpful for the customers in gaining profitability or does these have any positive impact for the digital marketing company itself is a question yet untapped. This research has been undertaken to devise a marketing plan for a newly opened digital marketing company Store Tailor with an aim to enhance its financial performance. For that a few competitors were observed with respect to their marketing operations. Primary data was collected with the help of questionnaires to know the point of views of entrepreneurs and SMEs. The results showed that small companies, entrepreneurs and businesses are very rarely using such media for marketing due to their financial constraints and most of them were in search of an economic and affordable service provider through which they can market their business online.