Abstract:
Digital marketing also one of the major parts of social media marketing is one of the
emerging trends in today’s life. From personal to professional, no one today has left behind
from its usage. As far businesses are concerned, social media marketing has become one of
the major tools today in all parts of their supply chain management. In Pakistan, social media
marketing is gradually picking up pace as many renowned brands from lifestyle category like
HSY, Sana Safinaz, Deepak Perwani, Ufone, Warid, and ARY have gained world class
popularity by using these tools. But are these activities only helpful for the customers in
gaining profitability or does these have any positive impact for the digital marketing
company itself is a question yet untapped. This research has been undertaken to devise a
marketing plan for a newly opened digital marketing company Store Tailor with an aim to
enhance its financial performance. For that a few competitors were observed with respect to
their marketing operations. Primary data was collected with the help of questionnaires to
know the point of views of entrepreneurs and SMEs. The results showed that small
companies, entrepreneurs and businesses are very rarely using such media for marketing due
to their financial constraints and most of them were in search of an economic and affordable
service provider through which they can market their business online.
