Evaluation of cereals in potential market of Pakistan and role of Fauji cereals in it

Abstract

This study is done to assess the cereal industry in Pakistan and the role of Fauji cereals among other brands in the cereal market. Fauji Cereals is in the market for fifty years but its growth is stagnant, the basic purpose of this study is to find out the answers for stagnant growth of Fauji cereal and propose solutions to their problems. To examine the factors that why Fauji cereal failed to capture the market share and customer share and find out the reasons for Fauji cereal’s poor performance as compared to its competitors. The result is gathered through the survey conducted from the customers of different age groups, which were based on the open ended questionnaires. In the end valuable solutions are recommended to combat the challenge of stagnant growth of Fauji Cereals.