Factors that distinguish a homogenous commodity from its competitors: A postmodern marketing study

Abstract

This paper is an emphasis on the need for a postmodern marketing strategy implementation as far as the marketing strategy of the telecom sector in Pakistan goes. This study highlights the fact that with so many different options available to the customers these days, how will they distinguish between what they need, what is available, and what is better. The paper focuses on the foundation that marketing is key to making your product visible in the eyes of the customer but with so many different products available and so many different means to gain knowledge about the products so as to form an opinion are available, what factors can distinguish a homogenous commodity from the rest of its competitors which then leads on to the emphasis on postmodernism. The paper also maintains that although postmodernism might be a difficult concept in theory, it is already being implemented in the form of various marketing strategies already at large in the sector, strategies that depict so many of the important components of postmodernism, that a total transition is not so far ahead.