The shift of phone world magazine from B2B to B2C operations

Abstract

Marketing plays a key role in any organization’s operations. It aids in making the process smooth for higher revenue and success. An organization operating without a marketing department is like a car running on three tires, with the fourth one missing. This project signifies upon the need for change, and with which the management and employees should work for to accept the changes required for the company to excel. It also lays emphasis upon the need for the organization to seem as a compact unit in order to function efficiently, smoothly and effectively.