Abstract:
Marketing plays a key role in any organization’s operations. It aids in making the process smooth
for higher revenue and success. An organization operating without a marketing department is
like a car running on three tires, with the fourth one missing. This project signifies upon the need
for change, and with which the management and employees should work for to accept the
changes required for the company to excel. It also lays emphasis upon the need for the
organization to seem as a compact unit in order to function efficiently, smoothly and effectively.
