Place Branding Lahore as a Destination Brand in Pakistan : A Qualitative Perspective

Muhammad Zubair, 01-221122-044

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dc.contributor.author	Muhammad Zubair, 01-221122-044
dc.date.accessioned	2017-07-27T05:39:09Z
dc.date.available	2017-07-27T05:39:09Z
dc.date.issued	2014
dc.identifier.uri	http://hdl.handle.net/123456789/3060
dc.description	Supervised by Mr. Kashir Asghar	en_US
dc.description.abstract	The concept of nation and place branding are new in literature. These are the recently emerged fields in the field of branding. However, these concepts are dominating very fast because it provides fascinating features to nations and countries to differentiate themselves from others. The research first explains about the concepts of term brands, branding, place branding, and county of origin theories. A little effort is made to study the factors on how Lahore can be brand as a destination brand in Pakistan. Anholt- GMI City Brand Hexagon and the Saffron European City Brand model is used as model to support the branding efforts. Keywords	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 4040
dc.subject	Management Science	en_US
dc.title	Place Branding Lahore as a Destination Brand in Pakistan : A Qualitative Perspective	en_US
dc.type	Thesis	en_US