Abstract:
The concept of nation and place branding are new in literature. These are the recently
emerged fields in the field of branding. However, these concepts are dominating very
fast because it provides fascinating features to nations and countries to differentiate
themselves from others. The research first explains about the concepts of term brands,
branding, place branding, and county of origin theories. A little effort is made to study
the factors on how Lahore can be brand as a destination brand in Pakistan. Anholt-
GMI City Brand Hexagon and the Saffron European City Brand model is used as
model to support the branding efforts.
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