Abstract:
R&D investment is the key factor of pharmaceutical industry. Investment in R&D is emphasized
by the pharmaceutical industry. The R&D investments are almost highest in pharmaceutical
industry. The R&D impact on profitability that is financially viability of the pharmaceutical
industry, the investment on R&D is managed by the pharmaceutical industry impacts, the
measurement of R&D to define the R&D investment for the period. R&D is the unknown
investment in terms that it is time taking and their chances that it can result in failure or success
instead of high cost. Big pharmaceutical companies are looking for unique products that can
provide them with high profits. The managers’ decision making regarding R&D investment and
how these decisions results in the companies returns. The importance of R&D in health sciences
industry to human, the impact on discovery of new medicine helps mankind and industry earns
profit. The impact of R&D on companies and industry returns over the years. The feasibility of
R&D over the company and industry; the regulations that approve the R&D in the
pharmaceutical industry. The challenges faced by the company in research and development
processes of new product development and upgrading the existing products.
