Branding Pakistan from Pakistani student's perspective

Abstract

The concepts of Nation and Place branding are not old and they have recently emerged in marketing literature. They gain ordinary importance because the nations and places are constantly competing with each other for the different positioning, image and identities. Due to the technology the world has become global village which also affected the market of countries and compelled countires to start using methods through which they can gain the attention of the world. This research first offers the description of branding and later relate branding with nation branding to give insight into the concept of nation branding. After that Nation branding is discussed ectensively which further evolves into place or destination branding. A small effort has been made through this researc hto study the role of Pakistani studnets in branding their country Pakistan. At the end findings are provided which are proved by relating with the literature review. This thesis ends with the conlusion, recommendationd and reflection at the end which give core idea about the whole research.