Development of an Integrated Marketing Communication Model for best Western International Hotel

dc.contributor.author	Anum Zameer, 01-120102-010
dc.contributor.author	Ch. Junaid Wasif, 01-120102-017
dc.contributor.author	Khushbakht Mahmood, 01-120102-028
dc.date.accessioned	2017-07-25T06:09:54Z
dc.date.available	2017-07-25T06:09:54Z
dc.date.issued	2014
dc.identifier.uri	http://hdl.handle.net/123456789/2992
dc.description	Supervised by Dr. Amina Muzaffar	en_US
dc.description.abstract	This report mainly signifies the importance of Integrated marketing Communication in Best Western International Hotel, Islamabad. This report is a part of our final project and its content and data have been extracted from various online articles based on “Integrated Marketing Communication”, from Philip Kotler textbooks. We included examples from our daily lives experiences and also take interviews from the managers or other employees of organization. In this report, one will come across several aspects of internal marketing communication that take place in the world of marketing. The importance of integrated marketing communication is highlighted in every topic by showing how it flows in that particular topic and how it can sabotage any given situation if not used effectively and carefully.	en_US
dc.language.iso	en	en_US
dc.publisher	Bahria University Islamabad Campus	en_US
dc.relation.ispartofseries	MBA;MFN 4098
dc.subject	Management Science	en_US
dc.title	Development of an Integrated Marketing Communication Model for best Western International Hotel	en_US
dc.type	Thesis	en_US