Development of an Integrated Marketing Communication Model for best Western International Hotel

Abstract

This report mainly signifies the importance of Integrated marketing Communication in Best Western International Hotel, Islamabad. This report is a part of our final project and its content and data have been extracted from various online articles based on “Integrated Marketing Communication”, from Philip Kotler textbooks. We included examples from our daily lives experiences and also take interviews from the managers or other employees of organization.

In this report, one will come across several aspects of internal marketing communication that take place in the world of marketing. The importance of integrated marketing communication is highlighted in every topic by showing how it flows in that particular topic and how it can sabotage any given situation if not used effectively and carefully.