Abstract:
This thesis provides the understanding of servicescape and how it has become a necessity
in today’s world. With the changing environment; a lot of concepts are changing. Unlike
the previous days; customers don’t just want the product to consume; but they look for a
complete experience now. The experience; that can be developed through some unique
services provided by the marketers. This study is all about the service environment, its
elements and how these elements can help build or break the complete image of an
organization. It also relates these elements of servicescape to customers and well as the
employees to see its affect on their behavior.
