Impacts of country of origin theory on the consumption of motor vehicle industry and electronic industry in Pakistan (

Abstract

Country of origin theory, also known as country of manufacturing theory is a part of modern marketing which shows or represents the mother country of a product. The term COO plays an important role in developing consumer perception towards a certain product. The focus of research is to understand consumer perception towards different products and their behavior to evaluate them in the context of COO theory. Other than that consumer perception in foreign and domestic products are also discussed. The study was conducted in twin cities of Pakistan, and the purpose was to understand the psyche of Pakistani consumer regarding different products and the role which is played by COO in developing it. As it is cleared that we are a developing nation so it’s obvious that the attachment between foreign products and Pakistani consumers is high as compared to domestic products. The study further elaborated by picking two industries of Pakistan. First one is motor vehicle industry and the second one is home electronics demanded by the people of Pakistan and the impacts of COO in it.