Social Media Strategy Development for Mobilink

Abstract

This project aims to study the social media and other postmodern marketing methodologies being implemented at Mobilink, a leading telecommunication company in Pakistan. In this project we aim to improve the existing social media marketing practices at Mobilink related to the untraditional and new marketing techniques to see where the gaps are and how these gaps can be filled. As seen in this postmodern era, the traditional ways of marketing are not enough to survive in the cut throat competition. Keeping in mind the fast growing and ever evolving technology based sector like Telecommunication, there is a constant war between the market leaders. In this project we conducted a few interviews with the Specialist Digital Media, Mr. Burhan Idrees in order to analyze their current workings in the social media department so we could formulate a plan for them. Upon finding the lack of focus on the social media networks as well as on Mobilink’s very own website, we found that that a strong brand name like Mobilink was not doing justice to itself by lagging in this department. We have recommended that Mobilink should focus more on the unconventional ways of marketing and further enhance its brand name. This way all of its cellular Sims or products can be known by its name instead of their own individual names. Also making the brand stronger would help incorporate the concept of tribalism and build a stronger Mobilink community. This will further help retain existing customers, attract new customers and make them loyal followers of the brand.