Abstract:
This project aims to study the social media and other
postmodern marketing methodologies being implemented at
Mobilink, a leading telecommunication company in Pakistan. In
this project we aim to improve the existing social media
marketing practices at Mobilink related to the untraditional
and new marketing techniques to see where the gaps are and how
these gaps can be filled. As seen in this postmodern era, the
traditional ways of marketing are not enough to survive in the
cut throat competition. Keeping in mind the fast growing and
ever evolving technology based sector like Telecommunication,
there is a constant war between the market leaders.
In this project we conducted a few interviews with the
Specialist Digital Media, Mr. Burhan Idrees in order to
analyze their current workings in the social media department
so we could formulate a plan for them. Upon finding the lack
of focus on the social media networks as well as on Mobilink’s
very own website, we found that that a strong brand name like
Mobilink was not doing justice to itself by lagging in this
department.
We have recommended that Mobilink should focus more on the
unconventional ways of marketing and further enhance its brand
name. This way all of its cellular Sims or products can be
known by its name instead of their own individual names. Also
making the brand stronger would help incorporate the concept
of tribalism and build a stronger Mobilink community. This
will further help retain existing customers, attract new
customers and make them loyal followers of the brand.
