Retention of Workers In Mobilink Telecom

Abstract

Telecommunication professionals are today constantly confronted with the challenges of adapting to rapidly changing platforms, software development tools, and business processes. They must engage in constant learning and updating of their skills set. Managers must ensure that all employees become perpetual learners and have the ability to assimilate new technologies and business processes. Employees must be ready to work at the customers companies with different tasks and they should enjoy serving others. Factors such as employee’s flexibility and their strong business networks, which they build by working on different customer requirements, make it much easier for employees to change their jobs if they want to do that in comparison to permanent employees in product companies. These industries employ large numbers of workers with specialist skills, knowledge and expertise. With skills shortages prevalent, these individuals tend to be highly sought after. With their skills so much in demand, it may be easier for these individuals to shop around prospective employers, looking for their ideal role. All that put a great challenge in front of a manager who deals with employee retention in telecom companies. How to retain good employees? For a manager, retention is about keeping the people who keep your business in business. This thesis tries to find out what satisfies employees and motivates them to stay with their companies. Essentials that are significant to create loyalty are to be identified. What do employees value most? What motivates employees to stay with their companies, why do they leave and what can a manager do to improve employee’s moral and loyalty to their companies. Employee satisfaction drives loyalty. With loyalty I mean here is organizational commitment. Organizational commitment can be defined generally as a psychological link between the employee and his or her organization that makes it less likely that the employee is going to voluntarily leave the organization. For those organizations concerned with the retention of high performing employees, attention to the creation of meaningful work experiences may be a key component to reducing employee intentions to leave and maintaining high performance. The company I did research for, Mobilink, is a Telecom operator providing pre paid and post paid mobile services. With a variety in services Telenor Pakistan is also termed to be the best employer in the industry. The next company selected for the project clarification and understanding industry dilema is Telenor.