Abstract:
The thesis offers an analysis of the factors responsible for entrepreneurial readiness in Pakistan.
These factors include institutions such as government, banks, market, family, religion, society
and its culture and education. Non-institutional factors include consumer behavior, attitude
towards risk extrinsic and intrinsic motivation. A quantitative research method is used. A survey
questionnaire was developed with 166 categories divided into institutional aspects and noninstitutional
aspects. The impact of these factors on entrepreneurial intentions has been evaluated
and analyzed through Paired sample t-test, Wilcoxon Test and Kruskal-Wallis test.
