Abstract:
The aim of this paper is to apply the stakeholder management practices in the telecom Sector of
Rawalpindi and Islamabad and identify the antecedents of the stakeholder relationship which are
trust and commitment, the research then seeks to examine the impact of these two antecedents on
the stakeholder management practices and then to assess the effects of these stakeholder
management practices on the organizational overall performance and the customer satisfaction in
the telecom sector of Rawalpindi and Islamabad.
Survey using questionnaires was conducted in the twin cities Rawalpindi and Islamabad on the
sample of 257 respondents from different telecom companies of Rawalpindi and Islamabad
which included Telenor, Warid, Mobilink, Ufone, Zong. The result thus came satisfactory
providing the basis for discussion.
The key finding of the research paper is that the both antecedents trust and commitment were
positively influenced by the stakeholder management practices in the telecom sector of
Rawalpindi and Islamabad. Also the other major findings of the research is that stakeholder
management practices have a positive influence on both the organization overall performance
and the customer satisfaction in the telecom sector of Rawalpindi and Islamabad.
The research paper will help for the future research in the field of Stakeholder and it provides the
vital insight for the industry practitioner and academics in this field of stakeholder management.
The results can be used for further research in the other sectors as well.
