How Marketing Can Play Its Role in Elimination of Illiteracy Problems

Abstract

The issues of education in Pakistan are of worse nature. Since the partition of this subcontinent the literacy level of Pakistan always remained very low not only as compared to the developed nation but even with the neighbor counties too. Currently the literacy of level of education in Pakistan is considered to be 69 %, with the definition of literate person “as a person who can write and read a newspaper”. It indicates that we just not lacks in the quantitative terms but also more badly in the qualitative terms too. A literature has been developed composed of different variable, i.e. satisfaction, reputation, brand image and social awareness with a model that influences the student’s loyalty towards education. The sample (N=500) has been taken from the public and private sector universities. Analysis has been made with a positive association among the variables. Findings revealed that focusing on the above mentioned variables have direct effect on the increase in education. Satisfaction of the students can greatly influence the students to join the educational institutes and complete their studies. The analysis also leads to practical implications for further research and practice.